About the author

Rocío Martínez is the Content Manager at Polaroo. She is a copywriter with a passion for creativity, both on a personal level and in its business application. Throughout her professional career, she has worked in the development of services and products for multinationals and SMEs through telemarketing and copywriting techniques, having managed to increase the number of leads, generate and close sales opportunities, as well as increase the visibility and notoriety of brands.