How Polaroo 2.0 Transforms Utilities Management with Data and Expertise


Lack of visibility, confusing contracts, and manual processes cause many companies to overpay for their utilities without realizing it. Polaroo 2.0 combines advanced technology with an expert team to turn complex data into clear decisions, optimized contracts, and truly efficient utilities management.
Utilities management — electricity, gas, water, internet — has always been a critical function for businesses. Yet, it has rarely received the strategic attention it truly deserves. And this is no coincidence.
The energy and utilities sector is complex, opaque, and highly technical. As a result, many organizations struggle to fully understand what they are paying for — and why.
After years working alongside companies of all sizes and across multiple industries, we identified a recurring pattern: lack of visibility, limited control, and heavy reliance on manual processes.
Incomplete invoices, inconsistent data, non-standard formats, and human errors in data entry turn utilities management into a slow, costly, and often frustrating task.
At Polaroo, we were aware of this challenge from day one. But more than two years ago, we realized that solving it properly — and at the scale our clients required — meant building something entirely new:
a solution that was more robust, scalable, flexible, and capable of handling the real complexity of the market.
That realization marked the beginning of Polaroo 2.0 (Athena): a service that combines advanced technology, reliable data, and the support of an expert team to turn sector complexity into clear, actionable decisions.
Today, for the first time, we are sharing the story behind that transformation.
For most people, an invoice seems simple: consumption, amount due, payment method.
But for those managing dozens or hundreds of utility accounts, invoices are among the most technical and least standardized documents in existence.
Over time, we’ve identified several recurring issues that make invoices particularly difficult to manage and understand:
Each supplier uses its own format, terminology, and structure — and frequently changes them. Concepts are reorganized, labels are renamed, and data placement shifts without warning.
This makes data extraction difficult, interpretation highly technical, and comparisons across providers extremely complex.
According to the European Commission, 79% of energy consumers do not fully understand their bills due to their complexity.
At Polaroo, we have analyzed thousands of invoices, and one conclusion is clear:
inconsistencies are the rule, not the exception.
Common issues include:
Without structured and normalized data, these errors often go unnoticed for years — leading to significant financial losses.
When data is inaccurate or fragmented, companies lose negotiating power, delay strategic decisions, and take unnecessary risks due to expired or poorly configured contracts.
Without updated benchmarks, it becomes impossible to know whether prices are fair or to optimize consumption and contracted capacity.
In sectors such as retail, gyms, and hospitality, utilities account for 8% to 18% of total operating costs. Optimization should not be optional — it should be a priority.
Beyond operational errors, we have identified a more serious underlying problem:
a lack of real understanding of how the energy and utilities market actually works.
This knowledge gap leads companies to make poor decisions and accept unfavorable contractual conditions without realizing it.
Common situations include:
We have seen companies sign what they believed were “fixed-rate” contracts, only to later discover they were indexed fixed-rate contracts with two monthly invoices:
In reality, the price was not fixed at all.
Some asset-heavy clients have accepted deposits far above market standards simply due to lack of information or benchmarking.
Many providers bundle:
Once added, these services are often intentionally difficult to cancel.
Unreasonable lock-in periods, poorly explained penalties, hidden indexation mechanisms — all of these result in invisible costs that businesses only discover when it is too late.
Most companies still manage utilities the same way they did 20 years ago:
manual Excel files, one-by-one invoice downloads, manual period checks, and visual anomaly detection.
This creates three critical problems:
Even the most experienced teams make mistakes when handling large volumes of data manually. This becomes a systemic operational risk.
Countless hours are wasted on repetitive tasks that technology can solve in seconds — time that could be used to negotiate better contracts, plan ahead, or optimize operations.
Most companies lack a clear view of:
As a result, utilities management becomes reactive — when it should be strategic.
This is where Polaroo’s technology and expert team completely change the landscape.
Faced with these challenges — and recognizing the limitations of Polaroo 1.0 — we made a decisive choice:
To build the most accurate, scalable, and adaptive platform in the market.
This was not about adding AI for the sake of it.
It was not about designing a prettier interface.
It was about solving a real problem: bringing structure to data chaos.
Over more than two years, our team has developed:
Polaroo 2.0 (Athena) is the result of this vision —
a solution 10× more powerful than anything we had built before.
At Polaroo, we believe technology without people is incomplete.
And people without technology are inefficient.
That’s why Polaroo 2.0 combines cutting-edge technology with an expert team that actively manages, negotiates, and optimizes.
This is the core of our value:
Technology provides the capability.
People turn it into real business value.
“Real-time data” has become a buzzword — but in the utilities sector, the real priority is different.
What companies actually need is real, verified, and structured data.
The key is not receiving data instantly, but ensuring that when it arrives, it is:
That is exactly what Polaroo 2.0 (Athena) delivers.
A system designed for companies to operate on reliable, auditable information, not estimates, intuition, or outdated spreadsheets.
Over the years, we’ve worked with companies across a wide range of sectors and asset types:
They all shared one challenge:
their needs were too diverse for a rigid, one-size-fits-all solution.
Polaroo 1.0 worked — but it lacked the flexibility required to adapt to so many use cases, tariffs, rules, and operational structures.
Polaroo 2.0 was built with a single guiding principle: adaptability and scalability.
A platform that adjusts to each business, its volume, its complexity, and its pace.
Beyond data extraction, Polaroo 2.0 delivers what the market has long demanded:
To detect errors, optimize consumption, negotiate tariffs, and make informed decisions.
Eliminating manual tasks that consume valuable resources.
We handle supplier interactions because we understand the market, the providers, and each business model.
From 10 assets to 10,000. From one brand to multiple business units.
What once limited us is now our greatest strength.
Polaroo 2.0 is not a natural evolution.
It is a complete redesign — built to solve, at the root, the problems that have held this sector back for years.
More data.
More accuracy.
More control.
More efficiency.
Less friction.
Fewer errors.
Fewer invisible costs.
We built this platform because the market needed it.
Because our clients demanded it.
And because after analyzing thousands of invoices and speaking with hundreds of companies, we understood that the only way forward was to create something 10× better.
That is Polaroo 2.0.
The necessary evolution for a market that demands transparency, efficiency, and control.
And this is just the beginning.
Polaroo 2.0 is designed to transform how companies manage their utility contracts.
If you want to be among the first to access this new generation of efficiency, control, and transparency, we invite you to join our waitlist.
👉 Reserve your spot on the waitlist and be the first to discover everything Polaroo 2.0 can do for your business.
Our service fees pay for themselves with the time and money saved by using Polaroo.